Unlocking Regional Media for Event Success If you are running an event that will attract delegates and sponsors within a specific geographical reach, whether consumer or business, then regional media will be a primary focus for your PR efforts. | More >

Election Fever – Leverage Hot Topics For Your PR You could only be forgiven for knowing nothing about the recent election if you had been hiding under a rock or ensconced in a secluded monastery for the last few months. | More >

Marketing Tips To Promote Your Exhibition Stand Make sure that your exhibition stand is part of your sales and marketing strategy, and not just an “add on” activity that will be forgotten about a week later. | More >

Event PR Tips for Ash Cloud Crises Icelandic ash may have set things on fire in terms of upsetting event plans, but you can still keep a cool head and deal with any PR crises that occur. Here are some great tips to help you deal with any emergency or crisis. | More >

Maximising Your Event PR Timeline Event organisers are great at planning. That’s what we do, that’s why we’re on Planet Planit, because we think ahead and pull together a complex set of schedules and activities, from operational timelines to equipment ordering and speaker programmes, everything is covered. | More >

Top Tips to Maximise PR for Your Event We asked Kursha Woodgate to provide some tips to enable you to get started on your own PR programme. Here are her thoughts. | More >

5 Great Guerilla Marketing Tricks for Small Businesses So you're running your own event business now and it feels great to be your own boss. All you have to do now is make it a great success. But advertising costs. What do you do? Here are 5 great ideas for event planners that have a tiny budget. | More >

It is more than just a press release. Adam Baggs, Managing Director of the award winning agency, Soaring PR, goes beyond the obvious to achieve media coverage for events, driving up attendees and longevity of the event’s brand. PR is often considered a black art full of smoke and mirrors with intangible, immeasurable returns. The truth is rather different - PR has the power to dramatically change businesses. Above all, PR should be used as part of an integrated marketing campaign. | More >

Use PR & Marketing To Get Great Results from Exhibiting at a Show Making the most of marketing and PR activities will ensure that you make the most of your presence at the exhibition. | More >

Fight or Flight? If you find yourself in the media spotlight, you have at least two choices; agree to be interviewed, or hide away for a while. | More >

Handling Media Interview Tricks Many media interviews will run extremely smoothly. Occasionally, you will come up against an interviewer that tries to unsettle you, or throw you out of your stride. | More >